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How it works:
Tira introduced a Generative AI-powered chat assistant on its platform to provide personalized beauty recommendations to customers. Instead of browsing through hundreds of products, shoppers can now simply describe their skin type, preferences, or concerns in natural language. The AI assistant processes this input and instantly offers curated product suggestions, complete with usage tips and ingredient breakdowns—just like a real beauty consultant.
The AI learns from past interactions and continuously improves its advice. Whether a customer is looking for a cruelty-free moisturizer or the best serum for oily skin, the assistant provides thoughtful guidance with an engaging tone. This not only makes shopping faster and easier but also builds confidence in purchase decisions, reducing returns and boosting satisfaction.
Our challange:
With a growing product catalog and diverse customer base, Tira faced the challenge of decision fatigue and high drop-offs during product discovery. Shoppers often felt overwhelmed or unsure about what suited them best. Traditional filters weren’t enough to guide complex beauty needs. We needed an intelligent, human-like way to replicate in-store guidance—digitally and at scale.
What makes Tira’s Gen AI assistant different from basic chatbots ?
Unlike rule-based bots, Tira’s Gen AI understands natural language and provides context-aware product suggestions. It doesn’t just fetch results—it explains why a product suits the customer, offering real, human-like conversations.
How does the AI personalize product recommendations ?
It analyzes user input—such as skin tone, texture, goals (like anti-aging or hydration)—and matches them with product attributes. It also learns from previous queries and behavior to improve over time.
Is the AI trained by beauty experts ?
Yes, the assistant is built using datasets curated by dermatologists, product specialists, and Tira’s in-house beauty team. This ensures that recommendations are accurate, safe, and in line with beauty industry best practices.
How is the experience different from browsing the site ?
Instead of using filters, users simply chat about their concerns. The AI narrows down options instantly, saving time and creating a more interactive, guided discovery—mimicking a store associate experience online.
Can customers purchase directly from the chat ?
Absolutely. Once a product is suggested, the assistant shares direct links to add it to the cart, see reviews, or check availability—enabling a smooth, end-to-end shopping journey within the same window.
Is it available 24/7 across all devices ?
Yes, the Gen AI assistant is always on and works seamlessly across mobile, desktop, and even in-app—ensuring consistent beauty guidance anytime, anywhere.
Achievement:
Since launching the Gen AI chat assistant, Tira recorded a 35% lift in conversion rates and a 42% boost in time spent on product pages. Customers reported higher satisfaction due to relevant, confident product choices and fewer returns. The AI assistant quickly became a trusted shopping companion, helping both new and loyal users feel guided, heard, and empowered. It bridged the gap between expert beauty advice and digital convenience—transforming how beauty is bought online.