Project details
How it works:
Equinox partnered with Sozhaa to automate and streamline their lead generation process using AI-driven WhatsApp engagement. Sozhaa designed a conversational flow that allowed prospects to interact with Equinox directly from ads, instantly connecting them to product information, pricing details, and booking options—all within WhatsApp. This made the process quick, engaging, and convenient.
Our challange:
The bot asked simple, structured questions—like location, interest level, and preferred services—and automatically scored and categorized leads. This helped the sales team prioritize high-intent leads and reduced response time drastically.
Yes. Sozhaa’s system was fully integrated with Equinox’s CRM, pushing all lead data—like contact details and conversation context—into their internal system. This helped streamline follow-ups and improved lead nurturing.
Absolutely. Users could opt to speak with an advisor or book a session directly through the chat. The bot handled these requests seamlessly, often securing bookings without the need for human intervention.
The tone, flow, and structure of the conversation were tailored to feel human, not robotic. This helped reduce drop-offs and built trust with prospects who felt they were getting real-time assistance rather than auto-replies.
Yes, Sozhaa’s chatbot supported multiple languages, enabling Equinox to engage with users from different regions in their preferred language—drastically improving accessibility and reach.
Achievement:
With Sozhaa’s smart conversational automation, Equinox experienced a dramatic spike in lead volume and quality. Conversion rates from ad clicks to captured leads rose significantly, while the cost per lead dropped. The sales team reported a 3x improvement in qualified leads and a 40% faster response cycle. Most importantly, Equinox transformed its customer acquisition journey—from passive clicks to real-time, high-intent conversations—boosting both ROI and customer satisfaction.